Financial Technology (FinTech)
Helping Investroop Launch a Trusted Finance Community Through Strategic Digital Branding
About the Client
Investroop is an emerging platform uniting investors, traders, distributors, and finance enthusiasts across India through high-impact events—both online and offline. Their goal? To make finance approachable, actionable, and community-powered. When they approached us, they needed a complete digital and brand identity system to fuel event participation, sponsorship growth, and long-term credibility.
01 Brand Identity & Logo Creation
We began by defining a distinctive visual identity that could convey trust, energy, and inclusivity across all touchpoints. The logo needed to be professional yet flexible across digital and print.
Key Highlights:
- Designed a bold, modern logomark symbolizing connection and progress
- Selected brand colors and typography to reflect clarity, accessibility, and professionalism
- Built a cohesive design system for use across social, website, and event branding
02 Research-Backed UX Strategy
Grounded in competitor research and financial user behavior, we structured a UX plan that would simplify discovery and decision-making for a diverse audience.
Key Highlights:
- Identified design patterns and pain points across financial event platforms
- Created user flows for ticket buyers, sponsors, and blog readers
- Prioritized trust-building elements like speaker bios, testimonials, and FAQs
03 Engaging Website UI Design
We designed a sleek, responsive interface that showcases upcoming events, top speakers, blog content, and community value—while keeping the user journey seamless.
Key Highlights:
- Modular layouts allow for flexible event launches and content updates
- Clean, scannable sections guide visitors toward event registration
- Consistent brand visuals build trust and recognition across pages
04 Flagship Event Page Templates
We built dynamic pages like the Alpha Trade Mumbai event hub to maximize registrations through a content-rich, conversion-first layout.
Key Highlights:
- Prominently featured speakers, schedule, venue details, and pricing
- Included CTAs like “Read the Guide” and “Watch Highlights” for user engagement
- Designed for high performance and mobile readability
05 Sponsor & Partnership Page
To support sponsor acquisition, we created a clear, compelling page that highlights audience reach, visibility opportunities, and community alignment.
Key Highlights:
- Strong positioning: “Partner with Investroop – Finance, Connected”
- Structured details on attendee types, reach, and sponsor tiers
- Inquiry-ready contact flow to simplify the next step
06 Blog & Content System
We developed a clean, scalable blog layout for thought leadership and SEO. Each post reinforces Investroop’s authority while staying accessible to learners.
Key Highlights:
- SEO-friendly layouts and keyword-driven structure
- Filterable categories for trading, markets, strategies, and crypto
- Branded illustrations and content thumbnails for visual consistency
07 Optimized Mobile Experience
From homepage to event checkout, we designed every element to perform flawlessly on mobile—where a majority of users browse and buy.
Key Highlights:
- Fast-loading, responsive layouts
- Sticky navigation and CTA buttons for smooth interaction
- Mobile-optimized blog reading and speaker bios
08 Social Creatives for Meta, Google & PMAX
To support paid marketing, we crafted highly engaging platform-native ad creatives tailored for Meta (Facebook & Instagram), Google Display, and Performance Max (PMAX). These were aligned with campaign objectives—whether awareness, traffic, or conversions.
Key Highlights:
- Created a visual series showcasing event value (speakers, tickets, venue) with dynamic branding
- Applied audience-first messaging: simplified headlines for Meta, high-contrast CTAs for PMAX, and trust-building assets for Google Display
- Optimized all creatives for mobile-first placements, including stories, reels, and responsive display ads
- Used consistent messaging like “Join India’s Premier F&O Summit” and “Secure Your Spot” to drive urgency and recognition
Strong Visual Identity
- The logo and brand system established Investroop as a modern, trustworthy name in finance.
High Engagement Across Devices
- Mobile-optimized UI and structured content led to increased page views and lower drop-off rates.
Increased Sponsor Interest
- A clear, professional sponsor page helped kickstart brand collaborations and inquiries.
Credibility From Day One
- Cohesive visuals and an intuitive user journey positioned Investroop as an authority in India’s financial space.
Build Trust and Engagement from Day One
Whether you’re launching a new brand or reimagining an old one, the right digital presence and identity can make all the difference. Let’s bring your vision to life.
Build Trust and Engagement from Day One
Whether you’re launching a new brand or reimagining an old one, the right digital presence and identity can make all the difference. Let’s bring your vision to life.
