How Revamping Eco Electrical & Plumbing's Website Enhanced Revenue and Expanded Digital Presence

Background

The shift toward digital solutions is reshaping how niche service sectors like electrical and plumbing connect with their clientele. While these industries traditionally relied heavily on localized advertising and direct referrals, the surge in online service queries necessitates a robust digital strategy. This evolution is driven by consumer expectations for quick access to information and services, prompting businesses to adopt more sophisticated digital marketing tactics to maintain relevance and competitive edge.

Objective

The primary goal was to enhance the online presence of Eco Electric by improving their SEO and web content, driving more traffic and better rankings. Concurrently, the projects aimed to optimize user experience and conversion rates through website enhancements such as enabling chat features and boosting page speed. These initiatives were crafted to not only draw in more visitors but to effectively convert them into leads, solidifying the companies' reputations as market leaders. Ultimately, the strategy was designed to convert enhanced web interactions and increased traffic into tangible business growth for both brands.

Challenges

Eco Electric's digital presence was fragmented and characterized by:

Inconsistent User Experience:

Visitors faced difficulties navigating between electrical and plumbing services, leading to a disjointed user journey.

Outdated Website Design:

The website’s outdated design failed to engage modern consumers and did not reflect the company’s professionalism and breadth of services.

Suboptimal SEO Performance:

The website struggled with low search engine rankings, limiting visibility among potential customers.

Strategy Development

Leveraging insights gained during the assessment phase, a comprehensive and collaborative strategy was crafted to:

• Resolve technical challenges to enhance website performance and accessibility.
• Refine and optimize content to better match user intent and adhere to SEO best practices.
• Improve the user experience by emphasizing intuitive navigation and engaging interactive features.
• Optimize team workflows to ensure synchronized updates across content, design, and technical aspects.

Implementation

Extensive Site Audit

Each project initiates with a thorough site audit focusing on both technical and SEO-related issues. The audit includes an in-depth analysis of the website's structure and content across service and key pages to identify areas for improvement.

Design and User Interaction Evaluation

Alongside the site audit, the design team evaluates user interaction elements against current best practices. This involves using tools like Microsoft Clarity to track user flows and document findings, ensuring that the website design aligns with optimal user experience standards.

Technical Optimizations:

The development team tackles fundamental technical issues during this phase. Tasks include resizing oversized images, auditing and optimizing tags, and configuring website servers for enhanced performance to ensure the site’s infrastructure supports both speed and efficiency.

Website infrastructure and content development

Based on the comprehensive audit reports, the SEO team identifies pages that require updates in terms of content and design. Utilizing a Miro board, they create a mind map to track and plan updates needed for each page, focusing on improving SEO and user engagement

Content Development and Review Cycle

The content team develops new materials that are reviewed by the SEO team and passed onto the design team for implementation. This cycle includes rigorous quality checks by the SEO team to address specific issues such as meta data, redirection, or indexing problems identified during the audit.

Client Comms

This overall process involves continuous communication with the client to align project outcomes with their expectations and conversion goals. We are using tools like Teamwork for task management and a dedicated client portal for ticketing, coupled with regular updates via calls, ensures that all parties are informed and engaged throughout the project.

Final Quality Control

After all pages are updated, a final quality control check is conducted involving all four teams: SEO, design, development, and client representatives. This multi-layered review process ensures that every change adheres to the highest standards and aligns with project goals before being published.

01 Design Improvements

The homepage redesign prioritized user experience and engagement with:

• A cleaner layout for intuitive navigation.
• Better service visibility through structured sections.
• Integration of mobile-optimized design to cater to on-the-go users.

Outcome

Drop-offs reduced significantly, and users interacted more with service-specific sections. 

02 SEO + Content Enhancements

Targeted SEO and content strategies addressed technical and on-page opportunities:

Outcome

After comparing current data with pre-project figures, notable improvements are evident:

• The Overall Impressions has grown 65% in the last 3 months
• Sessions have increased by 160%.
• Total user count has risen by 163%.
• Engaged sessions have surged by 93%.
• Overall page views have grown by 124%.
• Users from the targeted state have increased by 198% over the last 6 months.

03 Enhanced Website Speed

We enhanced the page speed of Eco Electric, Plumbing, Heating & Air’s website to improve user experience and SEO rankings. This technical optimization led to notable performance gains across key metrics.

• Achieved a desktop page speed score of 100 and a mobile score of 96.
• Reduced bounce rates and extended user sessions through faster load times.
• Improved SEO rankings boosted site visibility and conversions.

Projects like Eco Electric, Plumbing, Heating & Air demonstrate the transformative power of a strategic, well-executed SEO and website optimization approach. By addressing technical challenges, improving website design, and enhancing content quality, both businesses experienced significant improvements in search visibility, user experience, and lead generation.

These results showcase what’s possible when the right strategies are implemented by a dedicated team of SEO, design, and development experts. If you’re looking to enhance your website’s visibility, improve user experience, and drive measurable business growth, our team is ready to help.

• Tailored SEO Solutions
• User-Centric Website Design
• Proven Results and Transparent Processes

Let’s discuss how we can take your business to the next level.